Make

Make (formerly Integromat) is a visual workflow automation platform that competes with Zapier but targets users who need more complexity, more control, and more powerful AI integration than simpler tools provide. Where Zapier is optimized for simple A-to-B automations, Make’s flowchart-based canvas lets you build sophisticated multi-step workflows with conditional branching, data transformation, error handling, and loops.

The visual canvas is Make’s defining UI: drag connections between app modules, set up filters and routers that branch the workflow based on data values, configure iterators that process each item in an array separately, and aggregate results from multiple branches. This makes it possible to build automations that would be impossible or impractical in linear automation tools.

Make’s AI modules connect to OpenAI, Anthropic, Google Gemini, and other AI providers, letting you embed AI reasoning and generation steps anywhere in your workflow. A typical pattern: trigger on a new customer support email, use AI to classify the issue and extract key details, route to the appropriate Slack channel with a summary, create a Jira ticket, and reply to the customer with a personalized acknowledgment — all automatically.

The HTTP and Webhooks modules let you call any API without a dedicated integration, while the custom app builder and Make API allow full programmatic control. This makes Make the choice for technical teams who need automation that works exactly as specified.

Make Free includes 1,000 operations per month. Core ($10.59/month), Pro ($18.82/month), and Teams plans scale up operations, execution history, and team features.