About Recraft
Recraft occupies a unique position in AI image generation: it’s the only tool that generates native SVG vector graphics from text prompts. Every other image generator — Midjourney, DALL-E, Stable Diffusion — produces raster images (pixels). Converting those to vectors requires additional tracing software and produces imperfect, editable-but-messy paths. Recraft skips that step entirely: the output is a real SVG file with proper paths, nodes, and fills that you can open in Illustrator, Figma, or any vector editor and immediately work with.
For designers, this distinction is fundamental. Scalable graphics — logos, icons, illustrations, infographics — need to scale perfectly from favicon size to billboard size without quality loss. Raster images can’t do this; vectors can. Recraft’s vector output slot into professional design workflows in a way that raster AI tools simply can’t replicate.
The Brand Style Lock feature is Recraft’s second major innovation. You generate a few images, select the ones that represent your intended visual style, and lock them as your brand reference. From that point forward, every generation matches that style: same color palette, same stroke weights, same illustration aesthetic, same level of detail. Maintaining visual consistency across a large asset library — something that historically required a human art director — becomes automatic.
Icon generation uses the same principle: describe a concept, choose a style (flat, outlined, filled, duotone), and Recraft produces an icon set where every icon looks like it belongs together. This is genuinely useful for product designers and UI developers who need a custom icon set that matches their product’s visual language rather than a generic library.
The free tier gives 50 credits. The Pro plan ($12/month, billed annually) provides 1,000 credits monthly with full vector export and brand style features.
Screenshots
Key Features
- Native vector generation Generate scalable SVG files from text prompts — actual vectors, not rasterized images converted to paths.
- Brand style lock Define a visual style once and every subsequent generation matches it — consistent colors, shapes, and aesthetic across all assets.
- Icon generation Generate icon sets in a consistent visual style from description, ready to export as SVG.
- Recraft v3 model Latest model with improved style coherence, detail, and control over graphic design outputs.
Use Cases
- Generating vector illustrations for web and print design
- Creating consistent icon sets for UI design
- Building a brand visual identity with style lock
- Producing scalable graphics that resize without quality loss
Pros
- Only AI that generates true native vectors — essential for design work
- Brand style lock produces remarkable visual consistency
- Designers report it fits naturally into real production workflows
Cons
- Not competitive for photorealistic photography use cases
- Vector generation works best for flat and graphic styles rather than complex scenes